Privacy Policy

1. Introduction

SEO Search Lab (operated by i Enterprise Ltd) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. As a digital marketing and eCommerce consultancy, we understand the critical importance of data protection and transparency in all our operations.

2. Information We Collect

We collect and process the following categories of personal data:

• Contact information (name, email, phone number, business address)
• Business details (company name, role, industry sector)
• Website analytics and performance data
• Technical information (IP address, browser type, device information)
• Marketing preferences and communication history
• Financial information for processing payments
• Service usage data and interaction history

3. Legal Basis for Processing

• Contract performance: Processing necessary for our services
• Legal obligation: Compliance with UK law
• Legitimate interests: Business improvement and marketing
• Consent: Marketing communications and analytics
• Vital interests: Emergency situations or security threats

4. How We Use Your Data

• Providing and improving our digital marketing services
• Managing your account and service delivery
• Processing payments and maintaining records
• Sending service updates and important notifications
• Marketing communications (with explicit consent)
• Analytics and business intelligence
• Legal compliance and fraud prevention

5. Data Security

We implement comprehensive security measures including:

• SSL encryption for data transmission
• Secure cloud storage with regular backups
• Access controls and authentication protocols
• Regular security audits and penetration testing
• Staff training on data protection
• Incident response procedures
• Third-party security assessments

6. Your Rights

Under UK GDPR, you have the following rights:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ('right to be forgotten')
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Rights related to automated decision making

7. Data Retention

We retain personal data for:

• Active clients: Duration of service plus 6 years
• Marketing contacts: Until consent withdrawal
• Financial records: 7 years (legal requirement)
• Analytics data: 26 months
• Technical logs: 12 months

8. Third-Party Sharing

We may share data with:

• Service providers (hosting, payment processing)
• Analytics providers (Google Analytics)
• Marketing platforms (with consent)
• Professional advisers and auditors
• Regulatory authorities when required

9. International Transfers

Any transfer of personal data outside the UK is subject to appropriate safeguards and contractual arrangements to ensure your data is protected to UK GDPR standards.